Private Label Gummies | Start Your Own Gummy Brand

Selling someone else’s products builds someone else’s brand. With private label gummies, every bottle you ship carries your name, every repeat customer comes back to you, and every dollar of margin stays in your business. Subeau, the premium in-house brand of Guangdong Xingjiayuan Health Technology Co., Ltd., is a China-based private label gummy manufacturer that takes entrepreneurs and e-commerce sellers from idea to shelf-ready product — with proven formulas or custom development, your labels and packaging, a startup-friendly 500-bottle MOQ, and FDA-standard, ISO 22000 & HACCP-certified production. Backed by 15+ years of gummy manufacturing in Chaozhou, Guangdong, 40M+ pieces of daily capacity, 100% batch inspection, and shipments to brands in 30+ countries, we are the production partner behind dozens of store brands on Amazon, Shopify, and DTC channels.

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At a Glance: Your Private Label Program


500 Bottles MOQ	Launch with real market-sized orders, not warehouse inventory
OEM & ODM	Start from proven formulas or bring your own custom formula
Full branding	Label design and printing, bottles, pouches, or blister packs
Custom shapes	Bears, cubes, fruits, hearts, and custom 3D molds
40M+ Pieces/Day	Reorder capacity that grows with your sales
Certified & inspected	FDA-standard, ISO 22000, HACCP, 100% batch inspection

What Are Private Label Gummies?

Private label gummies are gummy products manufactured by a factory and sold under the brand name of the seller. The manufacturer produces, packs, and labels; you market, sell, and own the brand. Customers never see the factory — they buy your brand.

What you own in a private label arrangement:

The brand and trademark — your logo, name, and identity on every bottle
The label and packaging design — your look, your story, your positioning
The customer relationship — repeat orders, reviews, and loyalty belong to you
The margin — no middleman between factory cost and retail price

We support both paths: pick a proven ready-to-brand formula (ODM) for the fastest launch, or develop your own custom formula (OEM) as your brand matures.

Why Launch Your Own Gummy Brand?

1. Keep the Margin and the Customer

Private label replaces the reseller math — thin margins, no brand equity — with a product you price and position yourself. Every repeat buyer, subscription, and review accrues to your brand.

2. Control Your Product

Choose flavors, shapes, colors, sweeteners (sugar or sugar-free), actives, and packaging to match a niche you know — sleep gummies for mothers, creatine gummies for gyms, collagen gummies for beauty audiences.

3. Stand Out on Shelf and Screens

Custom shapes and label design make your listing or shelf position unmistakable. Generic white-label products compete on price; branded products compete on identity.

4. Start Small, Scale Fast

A 500-bottle MOQ means your first run tests the market instead of freezing capital. When reorders come, automated lines at 40M+ pieces per day scale without changing suppliers or quality standards.

Products You Can Put Your Brand On

Category	Brand Launch Angle
Functional gummies	Immunity, sleep, energy, beauty, digestive, or joint support lines
Vitamin gummies	Daily multivitamins and kids’ gummies — consistent, broad demand
Probiotic gummies	Digestive health positioning with pectin-based options
Sports nutrition	Creatine and energy gummies for fitness audiences
Beauty gummies	Collagen and beauty-support blends in heart or fruit shapes
Hard candy & dissolving film	Mints, lozenges, and quick-dissolve formats beyond gummies

Explore the full product range →

From Idea to Your Brand on the Shelf

Define your niche — tell us your audience and market; we recommend product and formula options
Choose your path — proven ODM formula for speed, or custom OEM formula for differentiation
Design your brand — label design, packaging format, and shape selected with our team
Sample and approve — evaluate taste, texture, and look before any production. Choosing a proven ODM formula means your branded samples arrive in about 3 days; lightly customized formulas move just as fast
First run — production from 500 bottles, 100% inspected and traceable
Launch and reorder — scale on automated capacity as sales grow

Quality and Compliance Your Customers Will Never Ask About — But You Should

Standard	What It Means for Your Brand
FDA-standard facility	Production aligned with US FDA food facility requirements
ISO 22000 & HACCP	Certified food safety systems and hazard controls
Full traceability	Batch records from raw material to finished goods
Batch COA	Every shipment ships with a certificate of analysis covering 10+ release tests
Verifiable certificates	ISO 22000 & HACCP (CQC) and FDA-registered facility — numbers checkable at cqc.com.cn

We also provide label compliance guidance for the US market, so your first launch is built for regulators as well as customers. Because the product carries your brand, every batch is released against our in-house QC spec — moisture held to 15–18% for gelatin gummies and 18–22% for pectin, pH within 3.0–4.5, piece weight within ±5% — and ships with a batch COA you can share with retailers or marketplace compliance teams.

Who Launches Brands with Subeau?

First-time entrepreneurs testing a gummy brand with low upfront risk
Amazon and Shopify sellers moving from arbitrage to owned-brand products
DTC and subscription brands that need reliable, compliant reorder supply
Distributors and retailers building store brands across categories

Frequently Asked Questions

Do I need my own formula to start a private label gummy brand?
No. You can launch from our library of proven, ready-to-brand formulations (ODM), then develop custom formulas later if you want differentiation. Many successful brands start this way.

What is the minimum order for private label gummies?
Private label orders start at 500 bottles for standard products. Custom formulations or specialty packaging may have different minimums.

Can you design my labels and packaging?
Yes. Our packaging design service covers label design and printing across bottles, pouches, and blister packs, matched to your brand identity.

Will the product carry my brand name?
Yes — finished goods are produced and labeled with your brand. Subeau is the manufacturer; your brand is the brand customers buy.

Is private label suitable for Amazon and Shopify sellers?
Yes. We supply e-commerce sellers selling across North America, Europe, and Asia-Pacific, with certified production and documentation to support marketplace requirements.

What quality documents come with a private label order?
Every shipment includes a batch COA covering at least ten release tests (microbiology, moisture, pH, piece weight and more), and certificate copies are available for vendor files — ISO 22000:2018 (No. 001FSMS2300979), HACCP (No. 001HACCP2301099) and FDA facility registration (No. 17394999222). Retained samples are held until six months past shelf life, so any customer complaint or marketplace query can be traced to its exact batch.

What kind of gummy should a new brand start with?
High-demand functional categories — sleep, immunity, beauty, or daily vitamins — are common first launches because they pair broad demand with proven formulations. Your account manager can recommend options for your market.

How long does a first launch take?
ODM launches move fastest because formulas are pre-validated — branded samples from a proven formula ship in about 3 days, mass production runs 30–45 days, and custom packaging components take 15–25 days. A brand-new custom formula needs 7–14 days per sampling round (typically 2–3 rounds), putting a fully custom project at 45–60 days from brief to delivery. Your account manager provides a detailed schedule after your brief.

Ready to Sell Gummies Under Your Name?

Tell us about your audience — we will recommend products, formulas, and a launch plan sized to your budget.

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Private Label Gummies: Launch Your Own Gummy Brand with a China Manufacturer