Screen time keeps climbing, and so does demand for products that help people look after their vision. Adults spending eight or more hours a day in front of monitors, parents concerned about children’s device use, and aging consumers focused on proactive eye care all search for convenient, great-tasting formats — and eye health gummies are one of the fastest-growing segments in functional nutrition. For brands and retailers, our new blueberry lutein ester gummies are a turnkey way to enter that category without the risk and delay of developing a formula from scratch.

These gummies are produced by Xingjiayuan Health Technology in partnership with Shantou Leyi Food Co., Ltd. at our Guangdong, China manufacturing facility — an FDA-registered food facility (Registration No. 17394999222) certified to ISO 22000:2018 (No. 001FSMS2300979) and HACCP (No. 001HACCP2301099). Every project runs under NDA, private label starts at 500 bottles, and samples from a proven formula can ship in about 3 days. For the full service overview, see our private label gummies program and low-MOQ small-batch manufacturing options.

What Are Lutein Gummies — and Why Blueberry?

Lutein is a naturally occurring carotenoid pigment — the same compound that gives marigolds, corn and dark leafy greens their yellow-orange color. In the human body it accumulates in the macula, the part of the retina responsible for sharp central vision, where together with its close relative zeaxanthin it forms what is often called the “macular pigment.” This pigment acts as natural eyewear: it filters a portion of high-energy blue light from screens and sunlight and works as an antioxidant. The body cannot make lutein — it has to come from diet or supplements — which is why lutein gummies have become a popular daily format for people who do not consistently eat leafy greens.

Lutein ester is the esterified form of lutein. It is a stable, widely used supplement ingredient that is well suited to gummy manufacturing because it survives the cooking and depositing process and holds up through shelf life. Zeaxanthin is lutein’s partner carotenoid, often included in eye formulas because both compounds are found together in the macula in nature’s own ratio. When buyers brief an eye-health SKU, lutein (or lutein ester) plus zeaxanthin is the classic ingredient core — and our formulators can build the blend to your target spec.

Blueberry pairs naturally with that core. Blueberries are rich in dark-purple anthocyanin pigments — another family of antioxidants — and deliver the familiar berry flavor that makes an eye gummy taste like a treat rather than a supplement. Our new blueberry lutein gummies go a step beyond flavoring: each gummy is formulated with 200mg of real blueberry juice, which gives the product a genuine juice claim for the label and marketing story. At Subeau’s manufacturing facility, that real-juice positioning is part of a broader functional gummy manufacturing approach built around clean, label-friendly formulations — you can compare it with our fruit juice gummies line.

Meet the New Product: Blueberry Lutein Ester Gummies

Our newest eye-care SKU is a blueberry-flavored soft gummy shaped like a blueberry — the mold immediately signals the category on shelf, in unboxing videos and in social content. Here are the confirmed facts from our production specification:

Specification	Detail
Product name	Blueberry Lutein Ester Gummies (blueberry lutein gummies)
Signature ingredient	200mg blueberry juice in each gummy — a real, label-statable juice claim
Functional active	Specially added lutein ester (lutein ester); custom lutein/zeaxanthin dosing available on OEM formulas
Gummy shape	Blueberry shape (custom molds available — see custom gummy mold shapes)
Flavor profile	Delicious blueberry flavor, sweet and sour taste
Net content	120g per jar
Shelf life	18 months (store in a cool, dry place away from direct sunlight)
Suggested use	1–2 gummies per day
Base / formula	Soft gummy base; pectin-based vegan/vegetarian versions and gelatin versions available on custom OEM runs
Packaging	Jars, stand-up pouches, blister cards or custom retail packaging with your label
MOQ	Private label from 500 bottles

In our production runs, blueberry-shaped gummies are one of the most requested custom molds for eye-health SKUs — buyers tell us the shape photographs well, communicates the blueberry juice story instantly, and stands out in an aisle where most eye supplements still come in plain capsules. Our in-house mold workshop can produce the blueberry shape or a fully custom shape for your brand, typically turning new molds quickly so your sampling is not delayed.

Who Buys Eye Health Gummies? Market Angles for Your Brand

• Screen workers & gamers — adults exposed to blue light from monitors, laptops and phones for most of the day; a “blue light support” daily gummy fits their routine.
• Students and children — parents buying eye-support products for school-age kids; gummies are the dosage format children actually take without complaining. Kids’ formulas use age-appropriate actives and labeling.
• 40+ wellness consumers — buyers proactively supporting macular health as part of healthy aging; lutein and zeaxanthin are among the best-known eye nutrients in this demographic.
• E-commerce brands — Amazon, Shopify and TikTok Shop sellers launching a functional SKU with a strong visual hook (real juice, fruit shape) and a clean supplement narrative; these blueberry juice gummies photograph and demo exceptionally well in short-form video.
• Retail and pharmacy chains — private-label eye-care lines that need batch documentation, COAs and certified production for vendor files.

Lutein Gummies Private Label & Eye Health Gummies OEM Options

You can take the blueberry lutein ester gummy as a ready-to-brand ODM product — our proven formula, your label — or use it as the base for a fully customized eye health gummies OEM project. Typical customization points include:

• Formula: adjust the actives around lutein ester — add zeaxanthin, vitamin A, bilberry, blackcurrant or astaxanthin to hit your target claim and market position. Our R&D team works from your brief or benchmark sample under NDA.
• Base: pectin-based vegan/vegetarian gummies or gelatin-based, depending on your market’s preference and label claims.
• Flavor: blueberry as standard, or mixed berry, grape, strawberry and other custom flavor developments.
• Shape: the signature blueberry mold, plus bears, eyes, fruit slices or a fully branded custom mold.
• Packaging & label: jars, pouches or blister cards with label design and printing support, barcode and retail-ready presentation.
• Documentation: batch COA with every shipment, plus ISO 22000, HACCP and FDA facility-registration documents for your vendor compliance files.

Because eye supplements sit in a regulated category, we formulate to support positioning rather than disease claims, and we guide private-label partners on compliant U.S. label wording for structure/function statements. For the step-by-step workflow, see our gummy ODM service for proven formulas or our gummy OEM manufacturing page for projects built around your own specification.

How Subeau Manufactures Eye Health Gummies

At Subeau’s manufacturing facility, each blueberry lutein gummy is formulated with 200mg of real blueberry juice per piece, with lutein ester added as the signature functional active. The juice is incorporated into the gummy cook so every piece carries the claim, and the lutein ester is dosed through the same in-process controls we use for all functional actives — piece weight held within tight tolerances so dosing stays uniform jar to jar.

1. Brief & quote — tell us your market, actives, flavor, shape and packaging; we confirm feasibility and issue a factory-direct quotation.
2. Sampling — samples from the proven blueberry lutein formula ship in about 3 days; custom-formula rounds typically take 7–14 days each, with most projects locked in 2–3 rounds.
3. Mold & packaging — standard or custom gummy molds, label design and packaging components prepared in parallel (custom components take roughly 15–25 days).
4. Mass production — production on our certified lines runs 30–45 days, in a 100,000-class clean workshop with automated cooking and depositing.
5. QC & release — every lot passes a minimum of ten release checks (microbiology per GB 4789 series methods aligned with FDA/EU export requirements, moisture, pH, piece weight, sensory) before a batch COA is issued. No lot ships without passing 100% batch inspection.
6. Export & delivery — we ship to 30+ countries across North America, Europe, the Middle East and Asia-Pacific with full export documentation.

Label, Compliance and Ingredient Notes for Buyers

A few practical points procurement and brand teams ask us about when launching a lutein gummy line:

• Sweetening and base. The current blueberry lutein ester gummy is a sweetened soft gummy (the label carries a nutrition facts panel including sugars). Brands targeting reduced-sugar or no-added-sugar positioning can brief a separate custom formulation with alternative sweeteners, and vegan pectin bases are available for brands selling plant-positioned products — discuss your target label at sampling and our R&D team will build the formula to match.
• Claim wording. U.S. supplement labels may carry structure/function statements using “supports” language — for example, products that support eye health or help support macular protection against blue light — but may not claim to treat, cure or prevent disease. We provide label guidance and keep an FDA disclaimer statement on product materials. All health-related copy on this page follows that standard.
• Certification documentation. The facility is FDA-registered (Registration No. 17394999222) and certified to ISO 22000:2018 and HACCP; certificate copies and batch COAs ship with orders, which is what Amazon vendor files, pharmacy chains and European distributors typically request.
• Stability. Lutein ester is chosen for gummy applications because it remains stable through cooking, depositing and the full 18-month shelf life at the stated storage conditions — unlike some actives that degrade quickly in a high-moisture gummy matrix.

Frequently Asked Questions

What are lutein gummies good for?
Lutein gummies are a daily supplement format that supplies lutein — a carotenoid that accumulates in the macula of the eye — in a chewable, great-tasting gummy. They are used to support macular pigment, the eye’s natural defense against blue light from screens and sunlight, and overall eye comfort for people with heavy screen time. Lutein cannot be produced by the body, so it must come from food or supplements.

Do lutein gummies really support eye health?
Lutein and zeaxanthin are the only carotenoids known to accumulate in the macula, where they filter high-energy blue light and act as antioxidants. Lutein ester is a stable, widely used form that is well suited to gummy production. Our blueberry lutein gummies combine lutein ester with 200mg of real blueberry juice per gummy to deliver both the functional active and blueberry anthocyanins. As with all supplements, gummies support eye health as part of a balanced lifestyle — they do not treat or cure any condition.

How much blueberry juice is in each gummy?
Each blueberry lutein ester gummy contains 200mg of real blueberry juice — this is a factory-confirmed specification and a label-statable claim, not just “blueberry flavor.” The gummies also include specially added lutein ester, come in a blueberry shape, and are packed at 120g net content per jar with an 18-month shelf life.

Are eye health gummies safe for kids?
Gummies are a popular children’s format because they are easy to take, and we manufacture dedicated kids’ eye formulas with age-appropriate actives, flavors and label wording. Children’s products should be formulated to pediatric specs and labeled with a clear suggested use (our adult blueberry lutein label suggests 1–2 gummies per day). We recommend brands targeting children brief a dedicated kids’ SKU rather than re-labeling an adult formula, and advise consumers to follow the label and consult a healthcare professional for specific needs.

Can I get private label eye gummies with low MOQ?
Yes. Private label production for the blueberry lutein ester gummy starts at 500 bottles, produced on the same certified automated lines as volume orders, with batch COA and full documentation at every order size. This lets new brands, Amazon sellers and test-market projects launch with manageable inventory — see our low-MOQ manufacturing page for details.

Can the formula and gummy shape be customized?
Yes, both. Formulas can be adjusted around lutein ester — adding zeaxanthin, vitamin A, bilberry, blackcurrant or astaxanthin, and choosing pectin-based vegan or gelatin bases — and shapes range from our signature blueberry mold to fully custom CNC molds produced in our in-house workshop. Flavors, colors, packaging (jars, pouches, blister cards) and label design are all customizable for your brand.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.